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In the given case study, the company “Bill Abong” is matching with the name of the company Billabong Australia Ltd that is one of the most well known surf wear manufacturers in Queensland in Australia. Thus, the question arises whether the former company is falling under the scope of Trademark Infringement, Trademark Tarnishment, Trademark Dilution or Defamation. These four concepts form the foundation of the trademark and the Australian consumption laws and the assignment will analyse the impact of these laws on the outcome and the conduct of the two businesses that are running in the region.

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