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Case Study 1

  • Identifying key issues

Known as the largest Multi-brand Retail Food Franchise owner of Australia, Retail Food Group (RFG) is an ASX listed company located at Queensland. RFG is considered to be a rising leader in the foodservice industry and is recognised for supplying high quality coffee products.  In the contemporary time, the network of RFG has expanded over 2400 outlets outside Australia. The company is responsible for providing employment to near about 15,000 employees who have made remarkable contributions within their provincial communities. A number of Australian organisations have their franchise with RFG Lindebaum, Geddes and Gabriel, 2019). 

One of them is the Banksese who initiated their Donut King store under the RFG franchise agreement. Again, it has been found that Donut king is one of the brands of Australia's largest food franchise operator, Gold Coast RFG.  Apart from, Donut King, Pizza Capers, Brumby's, Crust Gourmet Pizzas are some of their other brands. In a recent survey, it has been found that the mentioned RFG generated a market capitalisation of near about $800 million with 2500 stores. However, recently, it has been found that a number of ethical issues have been identified, faced by the Bankses after coming in contact with RFG.

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