It's Time You Sought Help From Us!!

By going through the entire case study, it can be understood that, in this particular case, the main issue is that SOO burgers has announced to provide gift of a brand new Mazda CX-9 with the wrapper of double decker emu berger. Because of the increasing amount of market competition in the food and beverage industry in Australia, the company had decided to push their entire business operation by adapting appropriate promotional strategy. They had announced that they will provide a grand gift of a Mazda CX-9 by scratching a golden ticket with double decker emu burgers. However, because some mistakes, more than one golden ticket was printed by committing the golden car. As influenced by McKendrick and Liu (2015), with the greed of getting the car, MNuchel had eaten 50 pieces of emu burgers for which he had become sick and was admitted to hospital. Again, Brett had got two tickets by scratching the golden cars. Unfortunately when Brett had visited the store to claim his two cars, the company has completely denied providing him the gifts. Later the company had apologised by saying that because of a few printing errors, inappropriate golden scratch tokens were included with the wrappers and the entire promotion was completely stopped. 

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