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Competitive strategy includes business organisations to select specific tools and designs for proceeding with business opportunities and solutions to identify and accomplish different environmental scans (Jenkins and Williamson, 2015). Planning of environmental standards and different tools and techniques are significant to identify organisational weaknesses as well as the threats. The essay will focus on the significant strategy development tools to focus on stage analysis of market regarding SWOT, PESTLE and Ansoff matrix with business examples. The essay will identify developing competitive advantage through the strategy development tools and techniques in order to analyse the strength of the organisation with developing the external factors that affect the growth and profit of the organisations. 

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