CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING

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a) Traditional Principles of Marketing

Traditional Marketing is an age-old umbrella concept that is essentially time-tested, incorporating numerous forms of advertisements. One of the most conventional traditional marketing categories is Print Media, including advertisements in newsletters, brochures and magazines. Broadcast is another effective category including television and radio commercials, incorporating theatre and movie commercials. Direct Mail is a platform for direct communication with potential customers through postcards, fliers and catalogs. Telemarketing is also an effective traditional method, including cold calling and requested calling of customers.

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