INTERNATIONAL BUSINESS STRATEGY: IKEA

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The following report is a critical analysis on international strategy in business. The selected Company is IKEA, the largest furniture retailer in the world. As the Company seeks to expand its operations in India, the Report attempts to evaluate its futuristic prospects. The report incorporates an in-depth analysis of the major macro-environmental business factors in India and demonstrates relevant recommendations on the basis of the same. Additionally, the report also presents authentic theoretical assessments on various international business strategies and entry modes. Verifiable and updated information have been used for objective and neutral assessment. The report also includes a number of brilliantly insightful scholarly references for substantiating the argument. Furthermore, the report incorporates complementary PowerPoint Presentation for effective visual representation. The report is strictly based on facts, devoid of superficial implications, generalized, over-simplified or sweeping statements. The report serves as a supplementary guide for the general reader, the aspiring scholar as well as the emerging industrial practitioner.

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