INTERNATIONAL STRATEGY

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IKEA is a Swedish brand that has its presence in more than 44 countries around the world including in the US, China and Japan. The international business strategy that has been adopted by the country has been one of the major reasons for its success in the international market. However, in India, the company has not marked its presence before the year 2013. This is primarily because of the various business strategies and cultural aspirations that the Indian market has, which is quite different from the other countries around the world. This assignment will look into the various international business strategies that the company is likely to implement in India that would lead to its success in the country. Further, the strategies that are crucial for the success of IKEA in the international market will be discussed as well.

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