Running Head: Telemarketing Issues

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Introduction


The paper mainly is focused on the study of telemarketing and the recent or the present-day issues that can be found in this area. The study focuses on the discussion of business to consumer discussion and also focuses on the fact that how the marketers are taking telemarketing and how this is not being regarded as one of the effective ways of selling and promoting their product. The research proposal has different relevant points and the discussion of the relevant points helps in analyzing the topic in a better way and also helps in perfect presentation of the paper. The research paper is mainly focused at discussing and knowing about the issues being faced by telemarketing and also focuses on the scope of telemarketing in the present time. Telemarketing is all about reaching out to the customers directly through calls or web conference and this is the process of talking or conversing with the potential customers directly. The research paper explores the scope of this telemarketing approach for business companies or brands and also tries to explore the assumption and the feeling or thoughts of the customers about this. The research proposal takes the core issues of telemarketing to be the main and the primary topic of the paper and thereby the other significant points in the research paper are also further laid down and constructed.

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