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Customer acquisition and customer retention are two major aspects concerning a company. In order to gain customer retention rate organizations implement different strategies. The current report is based on analysing the new business initiative named ‘Digital SME platform’ that Standard Chartered Bank of UK has been planning to implement. It is looking forward to implement this strategy to gain more financial investments and achieve more customers in terms of SMEs of India. Various factors involved with this initiative and the ways in which this will help the organization to recover the issue has been described in the study. Resources associated with the initiative are also explained through this report.

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