Understand the concepts in consumer behaviour in relation to products/services. Explain about the consumer behaviour theories. Analyse the consumer behaviour purchasing process. Differentiate the psychological and social factors influencing consumer behaviour.
You are required to write a report based on SAP’s case study. This case study describes essential elements of the Business Process Management journey undertaken by the company.
Describe the various transaction cycles, financial reporting, management reporting systems and e-commerce. Understand the risks inherent in computer-based systems/ERP, including e-commerce, the role o
Critically analyse the ethical implications of legal decisions and how they impact on the business environment. Assess the obligations, rights and remedies available to parties in particular comm
Your first task is to create a survey comprising of 10 questions that designed to examine why customers have decided to purchase your chosen product or service. These questions should inquire survey p
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consumer behaviour
critical thinking
case study
