Your first task is to create a survey comprising of 10 questions that designed to examine why customers have decided to purchase your chosen product or service. These questions should inquire survey participants about perception, attitudes, motivation, and cultural factors.
In this individual assignment, you will be given an opportunity to explore contemporary marketing issues related to consumer behaviour by demonstrating an understanding of the theories and concepts.&n
Individually, you are required to create a 7 to 8-minute video, in which you must discuss and critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision Maki
Understand the concepts in consumer behaviour in relation to products/services. Explain about the consumer behaviour theories. Analyse the consumer behaviour purchasing process. Differe
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consumer behaviour
marketing psychology
